IamsAdult - Chicken

New and improved taste
New recipes on Iams dry adult with more protein and less fat vs. previous Iams recipes.
Fantastic new packaging clearly communicating the improvement doubling shopper purchase intent among current non-users
(4x more preferred by cats than previous Iams’ recipes)

100% Balanced & Complete
Animal protein is the main protein source
Contains antioxidants such as vitamin E
NO artificial colourants, flavourings or preservatives added
NO GMO ingredients
Supports Urinary Tract Health