IamsHairball - Chicken

For adult cats to help reduce the formation of hairballs
- Unique fibre blend promotes excretion of ingested hair in faeces
- Adjusted Omega 6 : Omega 3 fatty acid ratio reduces hair shedding (and ingestion)
- Best results seen when fed solely

NEW TASTE
New and improved taste
New recipes on Iams dry adult with more protein and less fat vs. previous Iams recipes.
Fantastic new packaging clearly communicating the improvement doubling shopper purchase intent among current non-users
(4x more preferred by cats than previous Iams’ recipes)

100% Balanced & Complete
Animal protein is the main protein source
Contains antioxidants such as vitamin E
NO artificial colourants, flavourings or preservatives added
NO GMO ingredients
Supports Urinary Tract Health